Making a business case
for an ERP System to manage your supply chain or an HR Software to manage your
employees is clear-cut: Save time and costs, manage cash better, reduce risk
and Walaah! Even investing an extra 10% on any of these systems helps increase your
savings by a minimum of 25% as suggested by David Taber from CIO. What does
this help you with? A hard to debate case analysis for Return on Investment.
Sales and marketing are the
largest expense in most firms and this is the most unreliable part in most
organisations. A minute increase in the performance of the sales and marketing
business processes, can make a big difference in your company's bottom line. Profitability
increase of up to 10% can be achieved by improving the success rate of the sales
team by five percent.
To analyze how much you need to spend on a CRM system, First of all you need to understand how a CRM can
help your business. A CRM can most
importantly assist you manage your customers, your sales and service but what
you should not forget is the part it can play in automation of your marketing
processes. This makes a huge impact in your lead to sale conversion process.
The initial setup cost
for a CRM System can vary from what you call a “Free open source CRM system" to
systems that run $5000 per user per year, if not or more—can mostly be
determined up front. What you need to keep in mind is the extensions that are
required, integration and ongoing management. Let us be honest, the cost for
your system is hard to quantify without extensive analysis of your business and
its processes.
What you should never get
excited by is the attractive figures that some CRM vendors offer to get you
tied to them will be more than happy to provide you with wonderful numbers
about efficiency and performance gains. Why because they might not apply to you. Since your business
processes, competition, sales strategies and personnel are different from
whatever is on offer, never go by the cost of someone else’s system.
The cost for your CRM
depends upon your system's design target i.e. what you tend to achieve out of
the system and how it will improve your business process and in turn better sales.
Like to get a no
obligation quote for a CRM system customised for your business, why not
contact our CRM team today
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