Your logo is a visual sign that
communicates your brand’s values, enterprise and culture. Your logo is your
brand’s graphical representation of its brand. It is a potent marketing tool,
which creates ownership and evokes your brand.
·
Embody your brand – While this might
sound like a no-brainer, it is important for companies to ensure that their
logos are not a little too ‘inspired’ by their competitors and larger
companies. Make sure your logo relates
to your name, your brand and your industry.
·
Scalable and Balanced – Balance the
colour, shape and ensure it is scalable to larger and smaller sizes.
·
Simple is best - Simple logos are easier to recognize and are
more compelling. Detailed logos are harder to recognise and difficult to
transfer onto multiple mediums without losing its’ complexity.
