Your logo is a visual sign that communicates your brand’s values, enterprise and culture. Your logo is your brand’s graphical representation of its brand. It is a potent marketing tool, which creates ownership and evokes your brand.

·      Embody your brand – While this might sound like a no-brainer, it is important for companies to ensure that their logos are not a little too ‘inspired’ by their competitors and larger companies.  Make sure your logo relates to your name, your brand and your industry.

·      Scalable and Balanced – Balance the colour, shape and ensure it is scalable to larger and smaller sizes.

·      Simple is best -  Simple logos are easier to recognize and are more compelling. Detailed logos are harder to recognise and difficult to transfer onto multiple mediums without losing its’ complexity.

If you want to ensure that your organisation is responsive to change and at the forefront of innovation in its field, it is pivotal to encourage your staff to innovate and think outside the box.

Here are some tips to help you foster an innovative culture at work:

Encourage productivity

“The kind of environment that we developed Google in, the reason that we were able to develop a search engine, is the web was so open. Once you get too many rules, that will stifle innovation.” — Sergey Brin

In order to encourage your staff to generate and develop new ideas, it is important to create a culture that celebrates and rewards proactive thinking. This is a process and won’t happen over night. Incentivize proactive solutions, invest in training and ensure that your staff know that you are always receptive to new ideas. Make sure bureaucracy doesn’t stifle creativity.

Invite communication

“Colleagues should take care of each other, have fun, celebrate success, learn by failure, look for reasons to praise not to criticise, communicate freely and respect each other.” — Richard Branson, Virgin Group

Establishing open communication at work is critical to creating a proactive culture at work. Ensure that your team feels safe to critique workflow processes and always ensure that you reward open dialogue.

Hire passionate people

“No organisation ever created an innovation. People innovate, not companies.” – Seth Godin

Passion fuels progress. Hiring people who are passionate about their work is a great way to make sure that your team will be more likely to work harder to improve.