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3 essential principles on effective Logo Design

by 21:06 1 comments

Your logo is a visual sign that communicates your brand’s values, enterprise and culture. Your logo is your brand’s graphical representation of its brand. It is a potent marketing tool, which creates ownership and evokes your brand.

·      Embody your brand – While this might sound like a no-brainer, it is important for companies to ensure that their logos are not a little too ‘inspired’ by their competitors and larger companies.  Make sure your logo relates to your name, your brand and your industry.

·      Scalable and Balanced – Balance the colour, shape and ensure it is scalable to larger and smaller sizes.

·      Simple is best -  Simple logos are easier to recognize and are more compelling. Detailed logos are harder to recognise and difficult to transfer onto multiple mediums without losing its’ complexity.